Lisbon stands out in the Brand Finance City Index 2023

Lisbon, the capital of Portugal, has secured its place as a rising global city, ranking 43rd in the renowned Brand Finance City Index 2023. This index, compiled by Brand Finance, a leading brand evaluation consultant, assesses the top 100 city brands worldwide. The evaluation draws upon a comprehensive global survey conducted in April 2023, gathering insights from approximately 15,000 individuals across 20 countries.



Taking the top spot on the Brand Finance City Index is London, followed closely by New York, Paris, Los Angeles, and Sydney. However, Lisbon stands out due to its unique blend of captivating features. Renowned for its gastronomy, architectural and cultural heritage, vibrant atmosphere, and the enchanting Fado music, Lisbon has garnered international recognition as a preferred destination for travellers.The city's overall score in the ranking stands at an impressive 67.5 out of 100.

But what makes Lisbon truly stand out? Let's delve into the specific categories where Lisbon excels. Firstly, in terms of public sentiment and the values upheld by its residents, Lisbon claims the 11th position globally. Its rich cultural and heritage offerings propel it to the 14th place in that regard. The city's liveability factor positions it at 23rd, while its commitment to sustainability earns it the 37th spot in the sustainability category.

Pilar Alonso Ulloa, the General Manager of the Iberian Peninsula and South America at Brand Finance, emphasised that Lisbon's continuous growth and global recognition stem from a combination of factors. These include the flourishing tourism industry, emphasis on innovation and technology, foreign investment, hosting cultural events, and a commitment to sustainability.

The Brand Finance City Index report encompasses various pillars, such as sustainability, transportation networks, and investment and business opportunities. The study, conducted across 20 countries worldwide, seeks an objective perspective on each city, excluding local perceptions from the final rankings.

Beyond Lisbon's position at 43rd, cities such as Oslo in Norway, Dallas in the United States, Auckland in New Zealand, Macau, Istanbul in Turkey, Buenos Aires in Argentina, and the Brazilian cities of São Paulo and Rio de Janeiro follow suit, showcasing the global diversity of remarkable urban destinations.

Overall, Lisbon's ascent in the Brand Finance City Index underscores its status as a city on the rise, combining a captivating blend of cultural heritage, sustainable practices, and a thriving atmosphere that appeals to residents, tourists, investors, and aspiring dwellers alike.